CTH102 – Visual Metaphor Print Ad

amcleod_ctvisualmetaphormaybellinepdf

For the first Campaign Thinking assessment, we were tasked with creating a print ad based on a visual metaphor concept. I went with a simplistic shot of lipsticks, designed to reflect a city skyline – due to Maybelline’s branding being focused so much around the city. This metaphor is backed up through the simple shortform copy on the print ad.

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