CRA102 – Poster Shortform Copywriting Exercise

amcleod_starbucksposterbrief2

For this Copywriting assessment, we were briefed to write short form copy for a brand of our choice, also provided extra theoretical work on the target audience and USP for the brand. My concept had to include Starbucks and a pedestrian crossing, thus my focus on the city locations of Starbucks and the urban environment shown in the stock image.

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