PRP101 – Jeep Wrangler Print Ad

JeepCreativeExecution1

A major assignment for Professional Practice included us creating an Integrated Communications Plan for a product of our choice. We were then to create a print ad that reflected the target audience and advertising concepts that we’d identified. I chose the Jeep Wrangler car.

The ad was created in Adobe InDesign and was designed to convey the masculine appeal of the car as well as focusing on the off-road capabilities of the car.

Image credit to Jeep Australia.

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