DDE101 – Pacific Artisan Style Guide

AMcLeod_PacificArtisan_StyleGuide copy As part of the Pacific Artisan project, we created two logo concepts in Adobe Illustrator and a brand style guide including colour choices, typography choices and explanations for our logo creations.

My abstract logo was made up of interwoven lines, demonstrating the strong connection between the people running PacificArtisan.com and the artisans from the Pacific region that they work with. The fonts were chosen for their ability to be easily read on a computer screen. In Screaming Color, the heading font, was chosen because of it’s feminine curves and handmade quality. The sans serif font Avenir Next Condensed was chosen as the body copy due to it’s clean, thin lines and overall legibility.

AMcLeod_PacificArtisan_StyleGuide copy3 AMcLeod_PacificArtisan_StyleGuide copy4


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