CPR101 – Pacific Artisan Creative Executions


The Pacific Artisan was our first live client pitch – the end assignment was to present a creative rationale with three accompanying executions. I chose to create a print ad, a Facebook ad and an Instagram ad, due to my strategy of focusing mostly on social media to build brand awareness for the brand.

Each execution follows a similar visual concept, encouraging the reader to visit the website to find out more about the products sold by Pacific Artisan.

Background image credit to Amber Interior Designs.
Green basket image credit to Decorators Notebook.
Red basket image credit to Anthropologie.



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