CPR101 – Lean Cuisine Print Ad

AMcLeod_A2_LeanCuisinePrintAd

As part of our Creative Process, we were asked to identify a relevant target audience for a product, write a creative brief and design a creative execution. I focused on the Lean Cuisine Balanced Serve range and explored the target audience of busy, young women with long hours while they pursued their careers but still enjoyed their social lives.

The ad was created in InDesign with the main image being photographed by myself.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s